Just 60 kilometers from Cancun, a similar distance from the archaeological Maya site of Tulum, is Playa del Carmen, an old fishermenÕs village known as Xaman H'a in the Maya language. Playa, as its inhabitants and visitors call it, has developed through numerous recent investments, which have stimulated its rapid growth. What was once a simple, peaceful place - no more than a dock for the ferry to Cozumel - has now become one of the most important and sophisticated tourist attractions on the Riviera Maya.

Playa del Carmen provides everything one could wish for in a Caribbean location: luxury hotels with all the amenities that international travelers require, as well as smaller personalized establishments, numerous bars and discotheques, shopping centers, restaurants serving traditional and international cuisine, cultural and recreational centers, water sports and golf. La Quinta Avenida (Fifth Avenue), the main thoroughfare provides an abundance of dining and fun options, making it a favorite spot for meeting, after you've enjoyed the beach and jungle trips, with a nightlife that goes on until dawn.

That's how the former fishing village located between the lush Mayab jungle and the Mexican Caribbean grew to become a powerful attraction on the Riviera Maya, which today attracts visitors in search of that marvelous combination of ecology, archaeological sites and beaches. This conjunction of culture and nature, and the tranquility that has attracted so many visitors, are still the distinctive ingredients of Playa del Carmen, intelligently preserved through planned development, which has succeeded in keeping its original magic.

An emerging development growing in the heart of the Riviera Maya, Playa is a must-see place for visitors who want to enjoy the magic charm of jungle and sea, with all the comforts of world-class facilities.